Brand Development

We understand the importance of brands to your business.  It is more than a simple logo design, it is the first impression and key identifier in establishing your brand.  We also understand the importance of protecting these brands in an international marketplace. Who better to assist you in the development of your brand (i.e. trademark) than the team that gets this! Over the years, we have had clients approach us to protect trademarks that were developed by either their in-house marketing team or outside marketing team that are simply not protectable! After investing substantial financial resources in the development of a trademark and/or emotionally attaching to a trademark, it is devastating for a client to learn the trademark is already in use by a third party or too descriptive to be protectable.

Combining our legal and creative talents provides a powerful collaborative service for our clients. Our Legal Team collaborates with the Marketing Design team and provides input early in the creative process to mitigate the risk of a weak mark. As a collaborative, we will discuss and develop various marks with potential for your product/service, conduct preliminary knockout searches, discuss the advantages and disadvantages of certain marks, foreign translations (if a global launch or an international product/service is at issue), and present a number of pre-screened marks for our client’s review.

Our Brand Development Services include:

  • Review existing identity material and establish client preferences
  • Creating corporate identity or logo
  • Identify industry expectations and align with client vision
  • Collaborating with client on selecting most distinctive mark
  • Identifying products and services for trademark clearance
  • Trademark clearance

PROTECTING YOUR CREATIVE CAPITAL®

At MAVEN, we want to be considered your essential partner in creating and implementing an intellectual property strategy that optimizes your intellectual property’s value, efficiency, and protection.