Shaping public perception through creative ideas, activations, images and words has been my professional passion for over 20 years.
As a storyteller, marketing force, and creative problem solver, I excel at taking a product, assessing it’s attributes and giving it a personality and a voice that engages consumers and drives awareness, demand and sales. I am equal parts left and right brain, seamlessly translating data into compelling, authentic brand stories that differentiate products in a crowded marketplace. With more than two decades of profit-driving leadership experience from Fortune 500 companies all the way to nimble startups, I’ve established a reputation for understanding beauty, fashion, luxury lifestyle & entertainment brands and contributing to their growth and profitability. I believe that the combination of talent, practical experience, connectivity and WILL are all key, and I take pride in teaming with other committed individuals to cultivate exceptional cultures of collaboration, performance and financial success.
- LatinaStyle Magazine/Entrepreneur of the Year 2005
- Network Miami Magazine/One of 25 Most Prominent & Successful Black Business Women 2006
- Miami SUNPOSt/Best Publicist 2007
Summary of Qualifications
- Solicit and manage Influencers, content creation, activation strategy and planning, co-branding ops and partnership mgmt, marketing/social media platform mgmt & strategy development.
- Covering NY & Miami fashion weeks for years for various publications and online entities, well-traveled, and passionate about conveying moods and POV’s visually and literally.